IGB digital transformation strategy
Executive summary
Situation: 25% market share with annual revenue of ~50 million EUR of digital space earned by faster-than-competitor feature to market cycles.
Complication: Market share under pressure by competitors catching up in digital maturity with better customer satisfaction rates.
Question: how can we protect IGB's 25% market share while keeping a ~5 million EUR profit key on annual revenue?
Answer: We identified three avenues that need tackling in parallel:
- upskilling current digital workforce by new initiatives
- shortening feature to market by a factor of 4
- increasing customer satisfaction by implementing proactive support